Thursday, December 31, 2020


(Submitted by Stefan Malloch.) Perhaps one of the most important aspect of photography, or anything for that matter, is vision. Without it, one may not even begin what might be a rewarding journey, a bucket list goal, or even a photo that has been floating around in the imagination forever.

Focus is also a companion in the way that it helps to guide us and not become distracted or overwhelmed by the goal. For new and even accomplished photographers, is can be hard to have a clear vision of the end result and how to get there, specially if it is out of their comfort zone. There are several ways to sculpt your vision and focus to make it easier to create.


First, find inspiration in other artists works. Looking at what speaks to you about the image and how you might do it differently gets creativity flowing. Imagine their process. If its unknown, ask them! Don't be afraid to copy the idea but try to recreate it with your own spin. After all, there are very few truly original ideas these days. Imitation is the most sincere form of flattery after all.

Secondly, make it tangible. Have a book of ideas, whiteboard of notes or something else that you can write or draw your idea on and what you need to make it reality. In any goal, it can help to break it down into smaller, more defined goals as to avoid being overwhelmed by the size of the goal or lack of experience.

Third, make due with what you have and do your best through trial and error. (Avoid Excuses) Most people don't understand the planning and effort it takes to create a masterful image. In my experience, planning and prep or luck (right place, right time) are the two main factors in my best work. Amazing works of art have been created with a cell phone so there is no excuse for you to go out an buy the biggest and the best before you can create your vision. Learn, practice and yes, even get out of your comfort zone. It will only make you better!


Next, execute. Take the time to either set up your scene and play with lighting. One image might not do it, so take lots and even blend several into a masterpiece. There are no rules. If your studio is the outdoors, be patient with nature and research your subject, weather and conditions. Make each shot better.

Finally, perhaps your hard work has paid off and you have what you envisioned. But not everything goes to plan. Don't be discouraged by the result if its not perfect for you. Shift your perception to that of experience. Something that can't be taken away and the only thing that truly makes you better, whether you see it at the time or not.

Don't compare yourself and your art to others, as it is fully irrelevant. Your vision will change over time and you may even find yourself re shooting a piece years later with more experience or with a different idea in mind. Your vision is your own and only through focus and experience can you make it a reality. Stay Creative.

Submission by Stefan Malloch.

Stefan is an Accredited Photographer based in the Vancouver area. He has multiple accreditations in the categories of: Animal, Fine Art, Landscape, and Ornithology. He recently received a Best In Class (Animal) Award at the BC Provincial Image competitions. Stefan is also a member of Team Canada for the 2021 WPC. He currently dontaes his time to the PPOC as the Business Chair. You can find his work on his website:



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