Tuesday, January 1, 2019

Why does a photographer charge what they do for an 8x10 when I can just print it locally for $2?

Would you expect to pay for just the canvas and paint for a Picasso?  You are investing in finished art the photographer’s skill, vision, creativity, and expertise.  You are also paying for superior paper and print quality.  Photography is their business so selling you prints for $2 does not take into account all the business costs that go into it (overhead, computer, car, studio, education, insurance and so on). They need to make a profit to have a successful business.